Desire is a critical step in making a successful change in a business plan. How do we create the desire in our employees to make the changes needed? You should determine the motivating factors in support of your change. Think about why someone would oppose the changes that need to be made. I think that resistance needs to be identified and dealt with early in the process. This is when you need a communications plan. In the Prosci change management model the process includes:
1) Identify the audiences.
2) Identify key messages and timing
3) Determine the content packaging and delivery method.
4) Prepare and present the communication plan to your team.
Communication should come early and often. The appropriate message is so important to building the desire needed to be successful. The message should be that this change is necessary. The desire will come from knowing the who, what, when and why. Employees want to be on a strong team that will create something meaningful. Desire is imminent if you follow the steps.
